Title

MARKETING HEAD

Skills

Digital Marketing, Communication, Product launch, Brand management, Strategic planning, Leadership, Budget management

Job Role

Strategic Planning: Develop and execute marketing strategies to promote retail outerwear products, aligning with overall business goals. Conduct market research to identify trends, competitor activities, and consumer preferences. Brand Management: Maintain and enhance the brand image of retail outerwear products. Ensure consistent messaging and branding across all channels and touchpoints. Product Launches: Plan and execute impactful product launches, considering market trends and consumer insights. Collaborate with product development teams to ensure effective communication of product features and benefits. Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media. Leverage analytics to measure campaign effectiveness and make data-driven decisions. In-Store Promotions: Collaborate with retail teams to develop in-store promotional materials and events. Implement strategies to enhance the in-store customer experience. Public Relations: Build and maintain relationships with media outlets, influencers, and industry partners. Manage public relations activities to enhance brand visibility. Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness and maximum ROI. Monitor expenses and provide regular budget reports. Team Leadership: Lead and mentor a high-performing marketing team. Foster a collaborative and innovative work environment. Campaign Analytics: Implement tracking mechanisms to evaluate the success of marketing campaigns. Analyze data and provide insights for continuous improvement.

Qualifications

• The applicants should have Graduation.
• Subject : MARKETING,
• The applicants should have 10 Years experience.