Title

DIGITAL MARKETING EXECUTIVE

Skills

strong understanding of paid search and display advertising, with a proven track record of optimizing campaigns to achieve business objectives. Responsible for managing and analyzing PPC campaigns across various platforms, ensuring they meet KPIs

Other Details

Online Interview

Job Role

Campaign Management: Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels like Facebook and LinkedIn. Keyword Research: Conduct in-depth keyword research and selection to identify potential opportunities for PPC campaigns. Ad Creation: Develop compelling ad copy and creative assets that align with campaign goals and target audiences. Bid Management: Monitor and adjust bids to ensure cost-effective results while maximizing ROI. Performance Analysis: Analyze campaign performance using analytics tools to track key metrics, identify trends, and make data-driven recommendations for improvement. A/B Testing: Design and execute A/B tests to optimize ad copy, landing pages, and other campaign elements. Reporting: Generate detailed performance reports for stakeholders, highlighting successes, challenges, and opportunities for future campaigns. Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum performance within set constraints. Collaboration: Work closely with the marketing team to align PPC efforts with overall digital marketing strategy and business goals. Competitor Analysis: Monitor and analyze competitor activities to identify new opportunities and threats in the PPC landscape. Staying Updated: Keep up-to-date with the latest industry trends, tools, and best practices in PPC and digital marketing.

Qualifications

• The applicants should have Graduation.
• Subject : MARKETING,
• The applicants should have 2 Years experience.